Multiple Choice
Which of the following principles regarding the relationship of IMC to sales and profits is true?
A) In consumer goods marketing, increases in market share are closely related to decreases in the marketing budget.
B) Sales normally decrease with additional advertising because consumers are turned off by the information overload.
C) Sales response to advertising may build over time, but the durability of advertising is brief, so a consistent investment is important.
D) Sales will not occur if there is no advertising.
E) Advertising expenditures above certain minimum levels have no effect on sales.
Correct Answer:
Verified
Correct Answer:
Verified
Q39: Describe the importance of IMC to the
Q40: Which of the following is true of
Q41: Which of the following refers to sales-target
Q42: The _ approach to developing a positioning
Q43: Integrated marketing communications activities begin with the
Q45: As an element of creative strategy,the _
Q46: It is beneficial that many light users
Q47: In terms of marketing strategy,the _ of
Q48: The "bundle of values" the advertiser presents
Q49: In consumer goods marketing,increases in market share