Multiple Choice
Which of the following is true of the influence of IMC on sales?
A) IMC is a result of sales.
B) The real role of an IMC campaign is to create sales.
C) IMC is the only factor affecting sales.
D) IMC campaigns may stimulate inquiries and product trials.
E) The principle job of IMC is to close sales.
Correct Answer:
Verified
Correct Answer:
Verified
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