Which of the Following Statements About the Target Marketing Process

Multiple Choice

Which of the following statements about the target marketing process is true?

A) The target marketing process solely determines the budget of a company's advertising activities.
B) The first step in the target marketing process is to develop primary demand in a target market.
C) To perform the target marketing process correctly, an advertiser must select only one target market.
D) The target marketing process begins with determining the availability of advertising resources.
E) The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential.