Which of the Following Is True About Product Packaging

Multiple Choice

Which of the following is true about product packaging?

A) Packaging must reflect the tone, image, and personality of the product concept in order to penetrate consumers' psychological screens.
B) Packages should offer high visibility and legibility to penetrate shoppers' psychological screens.
C) As a rule, companies should change their product packaging at least once every three years.
D) Subtle changes in the color of a product's packaging generally do not have an impact on sales.
E) Contrary to popular belief, consumers do not associate package quality with product quality.