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  2. Topic
    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy
  5. Question
    Briefly Describe the 4Ps of Marketing
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Briefly Describe the 4Ps of Marketing

Question 3

Question 3

Essay

Briefly describe the 4Ps of marketing.
E.Jerome McCarthy developed a mnemonic device to help recall these four functions: product, price, place, and promotion-or the four Ps (4Ps).

Correct Answer:

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