An Integrative Approach to Management That Supports the Attainment of Customer

Multiple Choice

An integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques that result in high-quality goods and services is called

A) Just-in time control (JIT) .
B) Customer relationship management.
C) Total quality management.
D) Time-based competition.
E) ISO 9001.