The _______ of the Value Proposition Is the Perceived Sum

Multiple Choice

The _______ of the value proposition is the perceived sum of your company's ability to deliver in each of the areas noted within the value proposition equation,versus the _____ of your competitors' value propositions measured across these same benefit areas.

A) Total; strength
B) Strength; strength
C) Strength; weakness
D) Weakness; weakness
E) Weakness; strength