The Following Are Key Components of the Operating Plan Development

Multiple Choice

The following are key components of the operating plan development process,except:

A) Specifics as to how to compete (for each business initiative or business unit)
B) Identification of the key revenue drivers and an assessment of the total potential revenue forecasts which the business can expect from a particular initiative
C) Identification of the up-front and ongoing cost commitments which must be made in order to develop the market opportunity which the business has decided to focus on.
D) Identification of the required market position and marketing communication initiatives required to support the business initiative or unit in question
E) Identification of competitive advantages which the organization possesses