Multiple Choice
In an effort to increase profits,Pearl River Chinese restaurant is attempting to appeal to a specific segment of the market by offering an all-you-can-eat buffet.These efforts,designed to identify specific groups that can be profitably served,represent an example of:
A) target marketing.
B) a reference group strategy.
C) benefit segmentation.
D) B2B marketing.
E) B2G marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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