True/False
Positioning is built around a value proposition which clearly differentiates an organization's brands,products,and/or services from those of its competitors and,based on a solid understanding of market fundamentals,effectively delivers on the identified target customer's needs.
Correct Answer:
Verified
Correct Answer:
Verified
Q112: What is Target Marketing?
Q113: A way to think about the concept
Q114: Marketing strategy is built around a value
Q115: Competition is largely perceived as the communications
Q116: Why is marketing perceived as the communications
Q118: Diversification is a strategy that attracts new
Q119: A key objective that marketing managers need
Q120: In its simplest context,the purpose of marketing
Q121: An example of a Consumer-driven marketing technique
Q122: This perceived difference in benefits is what