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    Exam 11: Understanding the Marketing Effort
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    Brands Which Have Reached the "Brand Preference" Level Have an Active
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Brands Which Have Reached the "Brand Preference" Level Have an Active

Question 61

Question 61

True/False

Brands which have reached the "Brand Preference" level have an active and loyal customer base which continually places the brand at the top of their pre-determined purchase list.

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