Multiple Choice
Terenco Inc. wants to rank the popularity of the top car manufacturers in the country. In order to do this, Terenco presents a list of top car manufacturers to a test group and asks the participants to rank them based on the dimensions of reliability and luxury. Terenco then plots the opinions of the respondents on a two-dimensional graph. In this scenario, Terenco is engaging in _____.
A) perceptual mapping
B) f-testing
C) analysis of variance
D) chi-square analysis
E) regression analysis
Correct Answer:
Verified
Correct Answer:
Verified
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