Neptune Inc

Multiple Choice

Neptune Inc., a cosmetics company, has come up with a new bodywash. The marketing department of Neptune conducts market research to determine an appropriate price for the product. The representatives of the company go to various malls and sell the product at different prices. The sales volume for each price is measured, and they are compared to determine the optimal price. This is an example of:

A) laboratory experimentation.
B) a drop-off survey.
C) test marketing.
D) a mail panel survey.
E) a wireless phone survey.