Content Analysis Is

Multiple Choice

Content analysis is:

A) an interviewer's ability to articulate questions in a direct and clear manner.
B) the process of collecting both attitudinal and behavioral data from a subject that spans all time frames.
C) a detailed outline of the topics, questions, and subquestions used by a moderator to lead a focus group session.
D) an interactive procedure in which a researcher and moderator discuss the subjects' responses to the topics that outlined a focus group session.
E) the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns.