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    Marketing Research Study Set 2
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    Exam 3: Secondary Data, Literature Reviews, and Hypotheses
  5. Question
    A _____ Is an Observable Item That Is Used as a Measure
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A _____ Is an Observable Item That Is Used as a Measure

Question 16

Question 16

Multiple Choice

A _____ is an observable item that is used as a measure on a questionnaire.


A) variable
B) construct
C) quota
D) hypothesis
E) parameter

Correct Answer:

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