What Is Mass Customization

Multiple Choice

What is mass customization?

A) A box running across a Web page that is often used to contain advertisements
B) A program that allows businesses to generate commissions or referral fees from an Internet site
C) A technique that induces websites or users to pass on a marketing message to other websites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications