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Nathan's Boss Has Asked Him to Present a Business Report

Question 29

Multiple Choice

Nathan's boss has asked him to present a business report on "consumer shopping habits" in three days.Due to the time constraint,his boss wants him to use secondary research.In this situation,which of the following should Nathan do?


A) arrange for focus group discussions and interviews
B) survey consumers through online questionnaires
C) interview consumers over the phone
D) use data published in business journals
E) hire a consultant to conduct survey research

Correct Answer:

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