Question 1

You can usually better assess the usefulness of ______ than other secondary sources because of the many online reviews available.

Accepted Answer

A)   business books
B)   external blogs
C)   scholarly journals
D)   industry publications
E)   white papers A

Question 2

David has been asked to prepare a brief report on consumer trends for tomorrow's emergency sales meeting.With limited time,his only viable information source is the Internet.Beyond a simple Google search,what are some strategies David could use to find useful information online?

Accepted Answer

David can employ many strategies for online research.For example,he may go directly to general periodical or business news sites such as Bloomberg BusinessWeek or CNBC.com to do searches.Similarly,he may go to reputable business and industry websites and conduct searches there.He can also learn what current professionals are saying about a topic by visiting online discussions and forums.For example,in LinkedIn,you can view the conversations of thousands of professionals on any given topic.He should also be sure to information in video and audio format.A few simple searches could yield thousands of online videos on YouTube,and David might gain valuable insights into consumer preferences there.

Question 3

When you evaluate how well secondary research can be revised to address your specific business problem,you are considering its

Accepted Answer

A)   reliability.
B)   relevance.
C)   adaptability.
D)   expertise.
E)   biases. C

Question 4

Matt has conducted research on productivity within his company,and has identified a few employees that are underperforming on several key metrics.How can Matt apply the FAIR test to his research to ensure that the results are accurate,comprehensive,and unbiased?

Accepted Answer

The answer of Matt has conducted research on productivity within...

Question 5

Which of the following is a disadvantage of conducting primary research into a business problem?

Accepted Answer

A)   It may not be pertinent to a business's particular problem.
B)   It is less reliable than secondary research.
C)   It cannot make use of open-ended questions.
D)   It is more time consuming than secondary research.
E)   It cannot be influenced by preexisting opinions.

Question 6

When business professionals enter into primary research with preexisting assumptions or conclusions,they are likely to

Accepted Answer

A)   avoid information that duplicates their conclusions.
B)   interpret the data incorrectly.
C)   increase the adaptability of the research.
D)   look for information that contradicts their positions.
E)   reduce the errors made in analyzing data relationships.

Question 7

Daniel,the owner of D's Inn,wants to graphically represent a comparison of his restaurant's market share with those of the top competitors in the same city.His research findings suggest that D's Inn has the largest market share.In order to present this data most effectively,Daniel should

Accepted Answer

A)   use a line chart instead of a pie chart.
B)   use a legend instead of data labels.
C)   make sure all segments of the pie chart have equal weight.
D)   use a long,descriptive title with at least fifteen words.
E)   highlight the focal point using color or labels.

Question 8

Tony is creating a survey on customer satisfaction.An appropriate question to include would be "Please describe your ideal customer service experience and tell us whether your experience with Sailboat Hospitality lived up to your expectations."

Accepted Answer

A) True 
 B)False

Question 9

Industry publications tend to be characterized by a low level of

Accepted Answer

A)   reliability.
B)   relevance.
C)   adaptability.
D)   expertise.
E)   biases.

Question 10

Differentiate primary research from secondary research.Explain how you would choose which to use.

Accepted Answer

The answer of Differentiate primary research from secondary research.Explain how...

Question 11

A disadvantage of online surveys is that

Accepted Answer

A)   it is difficult to access large numbers of potential respondents.
B)   they are so common that respondents may get tired of answering them carefully.
C)   the data is difficult to collect and organize.
D)   its is an expensive and time-consuming method of collecting data.
E)   it is impossible to target surveys toward specific demographic groups.

Question 12

Which of the following is least important when analyzing data related to a business problem?

Accepted Answer

A)   understanding statistical and quantitative analysis
B)   understanding database design
C)   using statistical software over spreadsheet software
D)   analyzing data with colleagues in a group
E)   focusing on tangential issues

Question 13

Which of the following terms is used for the process that involves the analysis of data collected by others with no direction from you or members of your organization?

Accepted Answer

A)   white papers
B)   scholarly journals
C)   primary research
D)   secondary research
E)   external blogs

Question 14

Which of the following statements about leading questions is true?

Accepted Answer

A)   In surveys,it is better to incorporate leading questions than non-leading questions.
B)   Leading questions allow respondents to provide their genuine thoughts or impressions.
C)   In surveys,leading questions produce unreliable and unusable information.
D)   Leading questions do not have an exhaustive range of possible answers.
E)   Leading questions are those that contain more than one idea.

Question 15

Generally,charts are the least effective way of quickly demonstrating a key point or relationship.

Accepted Answer

A) True 
 B)False

Question 16

In a pie chart,the largest slice should begin at 12 o'clock and go counterclockwise,and the second-largest slice should begin at 12 o'clock and go clockwise.

Accepted Answer

A) True 
 B)False

Question 17

As you collect,analyze,and present data to others,you should provide all the relevant facts,even if they do not fit into convenient conclusions.

Accepted Answer

A) True 
 B)False

Question 18

Leah is conducting secondary research into procedures for safely handling hazardous chemicals in the workplace.She is only interested in expert opinions on this matter.Which of the following types of secondary sources would be least helpful for Leah?

Accepted Answer

A)   a white paper
B)   a scholarly journal article
C)   a wiki
D)   an article from a business periodical
E)   an industry report

Question 19

What five criteria should you use to evaluate the data quality of secondary research sources? Explain each one.

Accepted Answer

The answer of What five criteria should you use to...

Question 20

Reports or guides that are issued by the government and organizations and that generally describe research about solving a particular issue are referred to as

Accepted Answer

A)   business books.
B)   white papers.
C)   scholarly journals.
D)   business periodicals.
E)   industry publications.

Exam 12: Research and Business Proposals and Planning for Business Proposals

You can usually better assess the usefulness of ______ than other secondary sources because of the many online reviews available.

David has been asked to prepare a brief report on consumer trends for tomorrow's emergency sales meeting.With limited time,his only viable information source is the Internet.Beyond a simple Google search,what are some strategies David could use to find useful information online?

When you evaluate how well secondary research can be revised to address your specific business problem,you are considering its

Matt has conducted research on productivity within his company,and has identified a few employees that are underperforming on several key metrics.How can Matt apply the FAIR test to his research to ensure that the results are accurate,comprehensive,and unbiased?

Which of the following is a disadvantage of conducting primary research into a business problem?

When business professionals enter into primary research with preexisting assumptions or conclusions,they are likely to

Daniel,the owner of D's Inn,wants to graphically represent a comparison of his restaurant's market share with those of the top competitors in the same city.His research findings suggest that D's Inn has the largest market share.In order to present this data most effectively,Daniel should

Tony is creating a survey on customer satisfaction.An appropriate question to include would be "Please describe your ideal customer service experience and tell us whether your experience with Sailboat Hospitality lived up to your expectations."

Industry publications tend to be characterized by a low level of

Differentiate primary research from secondary research.Explain how you would choose which to use.

A disadvantage of online surveys is that

Which of the following is least important when analyzing data related to a business problem?

Which of the following terms is used for the process that involves the analysis of data collected by others with no direction from you or members of your organization?

Which of the following statements about leading questions is true?

Generally,charts are the least effective way of quickly demonstrating a key point or relationship.

In a pie chart,the largest slice should begin at 12 o'clock and go counterclockwise,and the second-largest slice should begin at 12 o'clock and go clockwise.

As you collect,analyze,and present data to others,you should provide all the relevant facts,even if they do not fit into convenient conclusions.

Leah is conducting secondary research into procedures for safely handling hazardous chemicals in the workplace.She is only interested in expert opinions on this matter.Which of the following types of secondary sources would be least helpful for Leah?

What five criteria should you use to evaluate the data quality of secondary research sources? Explain each one.

Reports or guides that are issued by the government and organizations and that generally describe research about solving a particular issue are referred to as