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    Exam 5: Communicating Persuasive Messages
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    The Idea That People Like to Make Decisions Similar to Ones
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The Idea That People Like to Make Decisions Similar to Ones

Question 20

Question 20

Multiple Choice

The idea that people like to make decisions similar to ones they had made in the past supports the principle of ________.


A) social proof
B) liking
C) scarcity
D) consistency
E) reciprocity

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