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    Strategic Management Study Set 3
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    Exam 9: Corporate Strategy: Acquisitions, Alliances, and Networks
  5. Question
    Biotech Firm Genentech Licensed Its Newly Developed Drug Humulin to the Pharmaceutical
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Biotech Firm Genentech Licensed Its Newly Developed Drug Humulin to the Pharmaceutical

Question 39

Question 39

True/False

Biotech firm Genentech licensed its newly developed drug Humulin to the pharmaceutical firm Eli Lilly for manufacturing and distribution.This is an example of a horizontal strategic alliance.

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