One of the Assumptions Under the Resource-Based Model Made About

Multiple Choice

One of the assumptions under the resource-based model made about Southwest Airlines is that SWA has been able to sustain a competitive advantage because its resources and capabilities are difficult to imitate and do not easily leave the firm.What is this assumption called?

A) Intangible immobility
B) Resource immobility
C) Managerial mobility
D) Resource ambiguity