The Strategy Highlight 4

Multiple Choice

The Strategy Highlight 4.1 points out that Nintendo became the market leader of game consoles and was able to gain market leadership over Sony and Microsoft based on its knowledge of the casual gamer.This deep understanding,derived over many years,has enabled Nintendo to develop games that respond to customer preferences.Nintendo's knowledge of its customer is currently a(n) :

A) VRIO resource.
B) Valuable but common resource.
C) Easily substitutable resource.
D) Core competency that has provided competitive parity.