Chapter 4 Details Actions That Vanguard Took After 1997 to Add

Multiple Choice

Chapter 4 details actions that Vanguard took after 1997 to add customer segmentation as a new core activity because it was unable to provide quality service to targeted customer segments at the lowest possible cost.By changing its _______________ Vanguard was able to adapt to changing market conditions and sustain its competitive advantage in the investment industry.

A) Technological system
B) Strategic activity system
C) Organizational system
D) Market segmentation system