Multiple Choice
Strategy Highlight 4.2 discusses how IBM was able to rebound because CEO Lou Gerstner refocused the company on satisfying market needs through IT services as opposed to mainframe and mini-computers.This strategic highlight shows that IBM's current success is partially based on:
A) Creating a new strategic fit for IBM through the utilization of static capabilities.
B) Utilizing the resources of the mainframe hardware business.
C) Creating a new strategic fit for IBM through the utilization of dynamic capabilities.
D) The power of its brand equity.
Correct Answer:
Verified
Correct Answer:
Verified
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