Multiple Choice
The soft drink industry has been one of the most profitable industries for years.There are two key competitors,Coke and Pepsi,who compete on product innovation and lifestyle advertising.Additionally,barriers to entry are high and supplier power is weak.Michael Porter calls this industry:
A) A positive-sum industry
B) A "five star" industry
C) A shining star industry
D) A complementary industry
Correct Answer:
Verified
Correct Answer:
Verified
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