A Small-Scale Appliance Manufacturer Has Been Producing Goods for a Private

Multiple Choice

A small-scale appliance manufacturer has been producing goods for a private label company for 25 years.This manufacturer has no brand image,a small production facility,and scarce capital resources.The company has made several strategic attempts to increase market share and create a nationally branded appliance market presence.So far,it has been unsuccessful.Why is this most likely so?

A) The appliance industry is not an attractive industry when it comes to existing firms.
B) The company is limited by inter-group mobility barriers based on economies of scale and brand loyalty.
C) The five forces analysis reflects that the appliance industry is very attractive.
D) All of these.