Which of the Following Statements Is True About Global Product

Multiple Choice

Which of the following statements is true about global product divisions?

A) A global product division structure prevents line and staff managers within the division from gaining expertise in the technical and marketing aspects of the products assigned to them.
B) A global product division structure provides a direct line of communication from the customer to those in the organization who have product knowledge and expertise.
C) The products in a global product division are in the maturity stage and require very little promotion and marketing.
D) Managers of a global product division depend heavily on corporate headquarters to run the operation.