Which of the Following Findings Regarding the Base of the Pyramid

Multiple Choice

Which of the following findings regarding the base of the pyramid (BOP) strategy has significant implications for the globalization-national responsiveness framework?

A) Building relationships directly and at the local level contributes to the reputation and fosters the trust necessary to overcome the lack of formal institutions such as the rule of law.
B) The BOP may be an ideal environment for incubating new, leapfrog technologies.
C) Business models forged successfully at the base of the pyramid have the potential to travel profitably to higher-income markets.
D) The BOP strategy brings focus to those who are too poor to be viable customers for multinational companies.