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A Fast-Food Chain Describes Its Core Customer as a Single

Question 33

Multiple Choice

A fast-food chain describes its core customer as a single male under 30 years of age with a working class job,who reads little,likes loud music,and hangs out with friends.This is an example of:


A) subculture.
B) marketing segmentation.
C) demographics.
D) typical male Canadian consumer of burgers.

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