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    Consumer Behaviour Study Set 4
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    Exam 1: An Introduction to Consumer Behaviour
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    Rather Than Try to Reach Everybody, a Marketer Today Usually
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Rather Than Try to Reach Everybody, a Marketer Today Usually

Question 16

Question 16

True/False

Rather than try to reach everybody, a marketer today usually targets his product to specific consumers, even if he makes other people deliberately avoid it as a result.

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