During the First Three Months After Their Launch of a New

Multiple Choice

During the first three months after their launch of a new peanut butter product, a company uses a successive series of techniques such as give-aways, supermarket demonstration and tastings, and finally coupons for 15 percent off the retail price. This is illustrative of a process called:

A) stimulus reward.
B) shaping.
C) negative reinforcement.
D) cognitive awareness.