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Jessica Has Decided to Purchase a New, Long-Lasting Form of Lipstick

Question 82

Multiple Choice

Jessica has decided to purchase a new, long-lasting form of lipstick that has a distinctive look. Many friends compliment her on how good it looks on her. She will probably keep buying this due to:


A) hedonistic consumption.
B) unconditioned response.
C) social justification.
D) positive reinforcement.

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