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    Consumer Behaviour Buying Study Set 2
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    Exam 5: The Self
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    Explain the Concepts of the Ideal and Actual Self
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Explain the Concepts of the Ideal and Actual Self

Question 75

Question 75

Essay

Explain the concepts of the ideal and actual self.How do they differ? How can marketers bridge the gaps between these two selves?

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The ideal self is a person's conception ...

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