Multiple Choice
Which of these statements about the way in which attitudes can form or be learned is NOT true?
A) Pairing an object (brand name) repeatedly with a catchy jingle is effective.
B) A brand name can elicit its own attitude.
C) The process is the same no matter what the product or ad.
D) Learning an attitude can be the outcome of a complex cognitive process.
Correct Answer:
Verified
Correct Answer:
Verified
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