Multiple Choice
Several of the following cultural roadblocks diminish the universality of the theory of reasoned action,EXCEPT:
A) the model was developed to deal with actual behaviour, not with the outcomes of behaviour.
B) the model was developed to predict the performance of any voluntary act.
C) the relative impact of subjective norms may vary across cultures.
D) the model measures behavioural intentions and thus presupposed that consumers are actively thinking ahead and planning future behaviours.
Correct Answer:

Verified
Correct Answer:
Verified
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