Multiple Choice
If Harley-Davidson only produces enough motorcycles to satisfy 70% of market demand, they are appealing to a psychological principle known as:
A) scarcity.
B) denial.
C) authority.
D) consensus.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q29: The halo effect can be explained in
Q30: The tendency for consumers to like things,
Q31: Due to the difficulty of making persuasive
Q32: People who tend to be sensitive about
Q33: What is meant by the term "first-order
Q35: Danielle and Kelli Jo both saw the
Q36: Humour in advertising can be tricky. Why?
Q37: You have been hired by the Government
Q38: _ occurs when the consumer interacts with
Q39: The elaboration likelihood model (ELM) assumes that