Once a Marketing Message Is Received,the Consumer Begins to Process

Multiple Choice

Once a marketing message is received,the consumer begins to process it.Depending upon how personally involving the information is to the consumer,s/he will follow one of two routes to persuasion,according to the:

A) route-preference hypothesis (RPH) .
B) affect-cognate model (ACM) .
C) personal relevance hypothesis (PRH) .
D) elaboration likelihood model (ELM) .