Essay
What do proponents of the uses and gratifications theory argue?
Correct Answer:

Verified
Proponents of uses and gratifications th...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
Proponents of uses and gratifications th...
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Related Questions
Q19: Recall of "thinking" ads is higher than
Q56: How might different sources be used to
Q58: In a major study of factors that
Q60: Dale feels an obligation to respond to
Q63: Describe the tactical communications options for a
Q72: In a Pepsi ad, the visual was
Q81: Briefly explain source credibility.
Q89: Source _ relates to consumers' beliefs that
Q112: The uses and gratifications approach to communications
Q116: A marketing study found that respondents believed