Multiple Choice
Kent is a loyal Coca-Cola drinker.As a college student,he averages about six Cokes a day.He even prefers Coke to water.However,today when he passes a vending machine in his dorm,he buys a new flavour of soft drink called Big Red.Which of the following most appropriately explains his behaviour,given the facts about Kent's previous behaviour?
A) Kent is variety seeking.
B) Kent is creating brand parity.
C) Kent is influenced by advertising.
D) Kent is influenced by vending machine atmospherics.
Correct Answer:

Verified
Correct Answer:
Verified
Q11: Craig had heard stories about toaster disasters
Q13: Directories and portals,Web site evaluators,forums,fan clubs,and user
Q18: Both Coke and Pepsi have recently been
Q20: When a consumer bases a purchase decision
Q57: What is an evoked set? Create an
Q75: Ella's absolute favourite cereal is Love Crunch
Q93: What is problem recognition?
Q109: Elena is in the toothpaste section of
Q111: A small company, Graig Inventions, produced a
Q122: When purchase decisions are made under conditions