Measuring Social Class Within Marketing Research Has Been Hampered by a Major

Multiple Choice

Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:

A) based too much on income to be valuable in marketing.
B) badly dated and not as valid today as they once were.
C) based on education, which has not been shown to influence consumer behaviour.
D) biased toward sociological variables that have nothing to do with marketing.