The Family Life Cycle Concept Is Particularly Useful to Marketers

Multiple Choice

The family life cycle concept is particularly useful to marketers because:

A) it helps to re-affirm traditional family values.
B) the focus on long-term changes in family priorities helps to predict demand for specific product categories over time.
C) marketers too often overlook families in favour of younger individual consumers.
D) it recognizes the increasing number of women in the work force.