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    Exam 13: Subcultures
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    Marketers View Teens as "Consumers in Training" Because
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Marketers View Teens as "Consumers in Training" Because

Question 5

Question 5

Multiple Choice

Marketers view teens as "consumers in training" because:


A) they have discretionary income.
B) they have disposable income.
C) they learn how to spend.
D) brand loyalty is developed then.

Correct Answer:

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