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    Consumer Behaviour Buying Study Set 2
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    Exam 14: Cultural Influences on Consumer Behaviour
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    Which Consumer Segment Is Most Likely to Share a Common
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Which Consumer Segment Is Most Likely to Share a Common

Question 23

Question 23

Multiple Choice

Which consumer segment is most likely to share a common worldview across cultures?


A) university students
B) affluent seniors
C) uoung people who watch MTV
D) the homeless

Correct Answer:

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