Katrina Really Likes a New Line of Microfibre Shirts That

Multiple Choice

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time.However,she has not bought any because she is concerned people might think of them as being artificial and cheap.Marketers would place her in the ________ category.

A) early majority
B) laggard
C) innovator
D) early adopter