Multiple Choice
A new product called "Bugchaser" has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example illustrates which of the following prerequisites for new product success?
A) compatibility
B) complexity
C) relative advantage
D) trialability
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Economic models of fashion typically involve some
Q13: An innovator is an involved experienced customer
Q14: A new type of Sheer brand pantyhose
Q15: Author Harold Robbins was famous in the
Q16: VCRs were introduced in North America via
Q18: How do true innovators differ from early
Q19: Explain some of the characteristics of what
Q20: If a consumer believes that "having a
Q21: In the game Everquest, players can enter
Q22: Innovators tend to have more favourable attitudes