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    Exam 8: Observation
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    A Researcher Who Measures the Amount of Internet Postings That
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A Researcher Who Measures the Amount of Internet Postings That

Question 89

Question 89

Multiple Choice

A researcher who measures the amount of Internet postings that involve a client's company name is measuring _____.


A) page views
B) click-through rate
C) conversation volume
D) buzz factor

Correct Answer:

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