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    Business Research Methods Study Set 3
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    Exam 14: Attitude Measurement
  5. Question
    Which Measure of Attitude Allows Respondents to Rate an Object
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Which Measure of Attitude Allows Respondents to Rate an Object

Question 73

Question 73

Multiple Choice

Which measure of attitude allows respondents to rate an object by choosing any point along a graphic continuum?


A) continuous rating scale
B) point scale
C) graphic rating scale
D) line scale

Correct Answer:

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