What Type of Measurement Is the Following

Multiple Choice

What type of measurement is the following?
I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall,which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same?
____ Nike is better
____ New Balance is better
____ They are about the same

A) semantic differential
B) Thurstone
C) paired comparison
D) constant-sum