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    Marketing Research Study Set 3
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    Exam 10: Measurement and Attitude Scaling
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    Which Type of Scale Is the Following
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Which Type of Scale Is the Following

Question 17

Question 17

Multiple Choice

Which type of scale is the following?
____ Satisfied
____ Neither satisfied nor dissatisfied
____ Dissatisfied
____ Very dissatisfied


A) Thurstone
B) unbalanced
C) paired comparison
D) balanced

Correct Answer:

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