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    Business
  3. Study Set
    Contemporary Marketing
  4. Exam
    Exam 4: Consumer Behaviour
  5. Question
    A Business Sends One Coupon to Consumers That Have Purchased
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A Business Sends One Coupon to Consumers That Have Purchased

Question 76

Question 76

Multiple Choice

A business sends one coupon to consumers that have purchased in the past.What is this an example of?


A) a marketer trying to revive a failing product
B) shaping
C) subliminal advertising
D) reinforcement

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